App Marketing

New privacy and security App pre-launch (Tier 1, 2, 3)

Difficulties

  • iOS 14 and Facebook privacy politic changes
  • Lack of full understanding of the work of mobile applications at the start
  • Difficulty in explaining the specifics of the product (because people are just starting to think about protecting user data)

Made by me:

Knowledge base

Customers onboarding

Store content

ADS campaign

Achieved results:

  1. The cost of installation despite a large number of restrictions from the platforms and was 15% lower, than the previous year for a similar area
  2. Onboarding users accounted for 65% of the total number of leads received
  3. The paid features of the application were purchased by 35% of users installed the application


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Conclusions

01 Immerse

In a short time (literally within a month and a half) I could fully immerse myself even in a previously unknown area of marketing

02 No limits

Any limitations dictated from the outside are surmountable if there is the desire and willingness to work

03 Customer Development

The startup began without СustDev and MVP creation closed because of untargeted spending of the budget in the first 6 six months

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